MykkDesign

Branding · 14

GreenTree Peer Support identity

Identity · values ring · development stages

This is our branding work. Then the AI it makes possible: Brand models.

An identity for a mental wellness peer support programme, shown with its working stages beside the final. The accepted mark is a tree drawn in rainbow gradient inside a ring lettered with the six programme values: inclusion, empowerment, healing, kindness, hope and respect. Two earlier routes are here as well, a stand of round-crowned trees beside a winding path, and a looser tree in translucent green washes. The name and the strapline stay fixed across all three.

An identity mark: a tree drawn in rainbow gradient inside a ring lettered Inclusion, Empowerment, Healing, Kindness, Hope and Respect, above the words GreenTree Peer Support Program and the strapline Growing Mental Wellness.
Final logo · accepted by client
A logo development on pale blue: a circle lettered GreenTree Peer Support Program above and Growing Mental Wellness below, enclosing a stand of round-crowned trees in green, orange and yellow beside a pale path winding into the distance.
Logo development
A logo development: a tree drawn in loose translucent green washes over a brown trunk, beside GreenTree in green capitals above the words Peer Support Program.
Logo development

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