Branding · 11
Ride for Shalom
Event identity · wheel lockup · development stages
This is our branding work. Then the AI it makes possible: Brand models.
An event identity for a community charity bike ride, shown with two development stages. The accepted mark stacks the name in green, gold and orange with a bicycle wheel standing at the left of the first word and the year running vertically alongside. The earlier routes put the wheel inside the word instead: once with a line-drawn bicycle frame extending from it, once with the name set across a rolling hill silhouette.



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