Packaging · 17

Packaging and 3D renders

Pack shots · 3D product renders on black and white

This is our packaging work. Then the AI it makes possible: Preview tools.

A 3D product render rather than a photograph, built for a retail listing. The boxer brief is modelled and lit on black, with the branded elastic waistband and the mesh panel along the leg picked out in the light. The point of a render is that the view exists before anything is printed, which is what the people who have to approve it are looking at when they approve it.

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