MykkDesign

Point-of-sale · 33

Hanes Originals fixture signage

Fixture and cap signs · mass retail chain

This is our point-of-sale work.

Fixture and cap signs for a basics brand at a mass retailer, both built to the retailer's own stated print sizes. The fixture sign runs four feet by seven inches: a slate-blue field with a boxer brief photographed at one end and the brand mark at the other. The cap sign is twenty-four by five inches and splits into three panels, two lifestyle photographs either side of a teal centre carrying the mark.

A long slate-blue fixture sign reading SuperSoft Styles, it's soft, it's cooling, it's everything, with a boxer brief photographed at the left end and the red Hanes Originals mark at the right.
Fixture sign · 4 ft × 7 in
A long cap sign in three panels: a man crouching among rocks pulling on a sock, a teal centre panel carrying the red Hanes mark above the word Explorer and the line On the Go Comfort, and a man crossing a city street in jeans and a cream hoodie.
Cap sign · 24 × 5 in

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